Mark Zuckerberg, CEO of Meta, announced more ways for content creators to make money on Facebook and Instagram, and it’s also working to expand some of its existing monetization tools to include more content creators .
Zuckerberg also said that Meta is keeping paid online events, fan subscriptions, badges and its upcoming independent news products free for creators until 2024.
He also announced that Meta is testing a dedicated niche within Instagram where creators can be discovered and paid for content. Meta notes that the marketplace for content creators allows brands to share new partnership opportunities.
Once a brand finds a content creator it’d like to partner with, it can send them a project with details, including information about achievements and payment.
The company notes that there is a partnership message folder within Instagram direct messages where content creators and brands can filter those messages based on offers and projects.
Meta’s approach to its marketplace for content makers is similar to that of Tik Tok. The TikTok Content Creators Marketplace allows brands to discover iconic TikTok personalities in their marketing campaigns, which is what Meta aims to achieve with its marketplace for content creators.
The market for content creators in Meta is part of its ongoing efforts to compete with Tik Tok and attract more content creators to its platforms.
Meta is also launching interoperable subscriptions to allow content creators to give paying subscribers across other platforms access to subscriber-only Facebook groups.
The company notes that these exclusive groups are the company’s first investment in creator interoperable monetization tools, which allow creators to receive payments from their fans across other platforms and provide access to exclusive features across Facebook.
Zuckerberg announced that the company is opening the Facebook Reels Play Bonus program to more Facebook content creators. It also allows content creators to publish Instagram Reels across Facebook and monetize them there as well.
Meta postpones its commission deduction until 2024
The Facebook Reels Play Bonus Program is part of a larger, $1 billion Meta fund for content creators.
Starting next week, US-based content creators can apply to join the Facebook Reels Play Bonus program if they have created more than five Reels and have had at least 100,000 total views in the last 30 days.
Content creators must adhere to Meta Partners monetization policies and Content monetization policies to be eligible for the Program.
The company says it has received a lot of interest in the program, and is now allowing people to apply to join the program.
Zuckerberg also announced that META is opening up Facebook Stars to all eligible content creators. Creators who have at least 1,000 followers in the last 60 days are eligible to join.
Creators must be located in an area where Facebook Stars are available. They must also comply with Meta Partners monetization policies and content monetization policies.
“We’re headed toward a future where more people can do creative work that they enjoy,” Zuckerberg said. I want platforms like ours to play a role in making this happen.
And Meta-Test expands the NFT via Instagram so that more content creators around the world can view the NFT via Instagram.
Supported blockchain networks for Instagram’s NFT display include Ethereum and Polygon, with support for Flow and Solana coming soon.
Zuckerberg noted that the company is running this test on Facebook soon as well. Starting with a small group of content creators based in the United States.
The Facebook test allows content creators to cross-post across Facebook and Instagram. Meta is also testing NFT in Instagram Stories with SparkAR coming soon.