Snapchat has announced a partnership with restaurant recommendation website The Infatuation to enable users to find local meals via the Snapchat Map.
As a result, the social media app adds a new Map Layer from The Infatuation to give users access to restaurant recommendations for places near them.
Users in New York, Los Angeles, Chicago, San Francisco, Austin, Seattle, Philadelphia, Miami, Atlanta, Denver, DC, and London can find the new Map Layer in the top-right corner of the map and select The Infatuation to start searching for restaurants near them.
And once you find a restaurant you like, you can share it with your friends via chat or add it to your favorites to save it for later and come back to it when you’re ready to order.
Users now automatically see reviews of The Infatuation in place accounts in more than 50 cities around the world. This comes as part of the new partnership.
Snapchat says more than 250 million users turn to its map each month to see what their friends are doing.
The company launched Layers on its map last year. And we wanted to provide a new way for users to find things to do with their friends.
Layers allows users to add data from selected Snapchat developer partners directly to their map so they can see the world in a specific view.
Earlier this year, Snapchat partnered with Ticketmaster to launch a new way for users to discover live entertainment on its map.
As a result the app now displays suggested upcoming shows that are browsable by scrolling based on your preferences.
The company sees this as a reimagined dating app that brings users together with interesting events rather than partners. Users can also browse for upcoming events in nearby places through a new layer across the Snapchat map.
The company’s partnership with Ticketmaster was the first time it had integrated a partner into its map through the Layers feature. Her collaboration with The Infatuation marks her second partner at Layers.
Snapchat launches dynamic travel ads
With travel making a comeback in many regions, Snapchat is looking to help travel advertisers reach their wider audience with new dynamic travel ads.
Dynamic travel ads match a business’s product listing offerings. It aims to present each user with relevant travel destinations, based on the places they have visited and the products they have viewed before.
The ads use pixel tracking to match user behaviors, along with Snapchat’s internal data and activity tracking.
With visitor data on the 49 million unique places included in its map, Snapchat is also able to deliver a sophisticated and locally relevant campaign serving hotels, airlines, destinations and tours based on popularity.
The updated ad creation process also includes an optimized list of travel brands. Along with additional product feed features for travel activities.
This provides more customization options. It also enables advanced targeting opportunities to ensure that the most relevant ads are shown to each user.
The platform said the dynamic travel ads had provided improved results for Etihad Airways in beta testing. Beta testing has been underway for the past six months.
Etihad Airways reduced the cost of searching for a flight by 4 times using dynamic travel ads.
Additionally the company saw a 307% increase in ROAS. It also saw a 76% lower cost of purchase, compared to its non-dynamic campaigns. Dynamic travel ads are available in all regions and provide new opportunities for travel brands.