TikTok has expanded its marketing partners program to add new content marketing partners. The expansion allows marketers to manage their accounts across the platform without leaving third-party content marketing platforms.
The short video app is partnering with Sprout Social, Hootsuite, Sprinklr, Emplifi, Dash Hudson, Khoros, Brandwatch and Later for initial launch.
Additionally, TikTok says marketers are now able to manage and optimize content campaigns directly through these third-party platforms.
Through this integration, brands using these partner platforms are able to schedule and publish content on TikTok, while also managing cross-platform content.
Brands are also able to track account and video metrics in real time and compare performance with other platforms.
TikTok also says that brands are also able to improve their strategies through better understanding of the audience and engagement.
Marketers can now also track conversations that occur in the comment sections of videos, the platform added. With the new integration, brands are able to better understand their audience and stay connected with users across the platform by maintaining a consistent response tempo.
The company launched the Marketing Partners Program in September 2020 with the aim of facilitating marketers to communicate with users via Tik Tok.
TikTok collaborates with Hootsuite, Sprinklr and Emplifi
The program includes partners across several categories, including campaign management, creativity, measurement, impact, commerce, and audio. The company added a content marketing department with this new launch.
The launch comes as the platform is looking at ways to help brands better reach users.
Last month, the company launched the University’s Creative Agency Partnerships Program, designed to help creative agencies become experts on the platform.
The five-week program teaches registrants what they need to know about getting started on TikTok. In addition to teaching how to use the platform to develop marketing skills.
Earlier this month, the platform introduced a new way to attract advertisers by giving them the ability to showcase their brand’s content alongside their best videos.
In addition, the company launched a new contextual advertising solution, Pulse. This solution ensures that brand ads are placed next to the top 4% of all videos across the platform.