Instagram has updated its visual identity with a new font, a brighter logo, and more

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Instagram has refreshed its brand identity by introducing some new visual elements. Includes new typeface, colors, logo, and other branding elements. The visual update will help the company create a more immersive experience for its community.

According to Instagram , the visual redesign includes the following changes:

The color gamut has been reimagined with vibrant colors to make it feel light and lively, and to signal moments of discovery.

A new font, Instagram Sans, is designed with Instagram’s heritage in mind and includes multiple global scripts.

Instagram’s new design and design system advances content and celebrates creativity, simplicity, and self-expression.

The new Instagram logo has the same basic look. However, the change in color gamut. Not many people will realize the change right away. Here is a side-by-side comparison of the old and new logo:

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