Instagram has updated its visual identity with a new font, a brighter logo, and more


Instagram has refreshed its brand identity by introducing some new visual elements. Includes new typeface, colors, logo, and other branding elements. The visual update will help the company create a more immersive experience for its community.

According to Instagram , the visual redesign includes the following changes:

The color gamut has been reimagined with vibrant colors to make it feel light and lively, and to signal moments of discovery.

A new font, Instagram Sans, is designed with Instagram’s heritage in mind and includes multiple global scripts.

Instagram’s new design and design system advances content and celebrates creativity, simplicity, and self-expression.

The new Instagram logo has the same basic look. However, the change in color gamut. Not many people will realize the change right away. Here is a side-by-side comparison of the old and new logo:

Leave A Reply

Please enter your comment!
Please enter your name here