Google has created metrics called Core Web Vitals to help degree the speed of sites, which is an important factor that determines the ranking of sites on their search engine lists. It improves the images of WordPress sites and thus raises the percentage of its speed on Google metrics.
What does image optimization mean? What is the importance of WordPress sites?
Optimizing images on your website is the process of showing a high-quality image in full resolution while reducing its storage space, and this helps you to load your page faster in front of visitors, in a more simple sense, optimizing images means compressing their files so that they take up less space, and most WordPress image optimization plugins seek to compress space Your photos are significantly improved without significantly affecting their appearance. This is called lossless optimization, and there is another lossless technology that does not affect the quality of the image, but it does not compress the image area much.
In addition to image compression, there are also other aspects to optimizing WordPress images, such as changing image dimensions, making server-side optimizations so that your images load faster, and optimizing website images has several benefits, including:
- Save storage space on your hosting server.
- Pages load faster and thus provide a better user experience.
- Increase revenue by boosting product engagement rate.
WordPress site speed test
Before you start optimizing the images for your site that you created via the open source WordPress platform, you must know what effect the images you use on your site speed, as Google PageSpeed Insights allows you to test your site speed easily as you just have to enter your website link and click Analyze button to start the test, where you will see the results of your site speed on mobile and computer, in both cases you will see a report on the areas where your site is doing good speed, and other areas where it is slow, but keep in mind that you will find most problems return To large image sizes that slow down your pages.
The most important plugins to improve WordPress images and speed up sites
Before you start looking at the best WordPress plugins to speed up and optimize images for WordPress sites, I must point out that they include plugins that help improve images by providing a cache for the site, which gives it a fast performance in general.
Add WP Rocket
It is one of the best WordPress image optimization plugins, it is a website cache plugin and is the most powerful WordPress caching tool thanks to its diverse set of options, automatic optimization features, and ease of use whether for experts or beginners, unlike numerous other plugins To optimize images for WordPress sites, you will not need a lot of experience to set it up.
Caching in the WP Rocket plugin ensures that your website loads very quickly, which is fundamental to improve its ranking in search engines, and increase its traffic, once you install this plugin your site performance improves thanks to applying 80% of performance optimization best practices, and your site immediately benefits from memory Persistent caching on computers and mobiles, which is a persistent HTML version of your content, as well as browser caching that stores sure types of files on your visitors’ computer.
The Imagify plugin for WordPress is a powerful tool that optimizes images in websites which helps reduce loading time, and improve overall site performance. This plugin includes support for WebP, PDF, GIF, JPG, and PNG image formats. Image resizing and optimization is performed automatically when Upload, with different levels of compression available, as well as image backup, and comprehensive optimization of your entire media library, Imagify and WP Rocket plug-in are both from the same company and work together to supply extremely effective speed and performance for any WordPress site.
This plugin takes a different approach in order to improve your website loading speed. This plugin knows that WordPress is full of numerous settings that slow down your site speed, so it disables these settings with a few mouse clicks, this plugin allows you to prevent other plugins from Unnecessary code loading, you need to add Perfmatters even provided you have a caching plugin like WP Rocket installed in your site.
Add WP Fastest Cache
It is a free open source WordPress plugin that speeds up your site. This plugin focuses on caching and has a brilliant set of easy-to-use features. Just download and activate WP Fastest Cache then browse the options and hit the save button. I should point you to More than a million people are using this plugin and it has good reviews on WordPress.
Add ShortPixel Photo Enhancer
ShortPixel plugin is one of the most popular WordPress image optimization plugins that helps speed up your site significantly. This plugin has more than 300,000 active users, and it includes numerous features such as three-level image compression, and automatic image optimization, and it supports most image formats such as WebP, PNG, JPG, GIF, Avid, PDF, and stores the original image files, this image enhancement extension is available in two versions, free and paid.