Quotes To Guide Your SEO Strategy

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  1. “SEO Isn’t About Gaming the System Anymore; It’s About Learning How to Play by the Rules.” – Jordan Teicher
  2. “If You’re Going to Post Content on Your Site Anyway, You Might as Well Take the Time to Make Sure Google Takes Notice of Your Effort.” – The Content Factory
  3. “Good SEO Is Paying Attention to All the Details That Most Bloggers Ignore.” – Ryan Biddulph
  4.  “If You Don’t Know the User Intent Behind the Keywords You’re Optimizing for Then You’re Doing It Wrong. Also, If You Are Optimizing for Keywords vs the Needs of the User Then You’re Doing It Wrong.” – Jordan Kasteler
  5. “This Is the Era of Less Is More with SEO.” – Adam Audette, Chief Knowledge Officer, Rkg
  6. “Today It’s Not About ‘Get the Traffic’ — It’s About ‘Get the Targeted and Relevant Traffic.” – Adam Audette, Chief Knowledge Officer, Rkg
  7. “If You’re Not Meeting Your Visitors’ Needs, It Doesn’t Matter How ‘Optimized’ Your Site Is.” – Stoney Degeyter
  8. “My Rule of Thumb Is Build a Site for a User, Not a Spider.” – Dave Naylor, Bronco.Co.Uk Managing Director
  9. “Good SEO Starts with the Ability to Implement It. You Can Have the Best Content and Technical Optimization, but If It Takes You One Year to Roll out Changes, the Battle Is Lost.” – Kevin Indig
  10. “SEO Tips on 2006 is going against 2022 ruels, welcome to SEO world” – M. AlMatari
  11. “Effective Search Engine Optimization Requires a Commitment, Not a Campaign.” – James Reynolds, SEO Sherpa
  12. “It’s Much Easier to Double Your Business by Doubling Your Conversion Rate Than by Doubling Your Traffic.” – Jeff Eisenberg
  13. “Content Is King, but Marketing Is Queen and Runs the Household.” – Gary Vaynerchuck
  14.  “Good SEO Work Only Gets Better over Time. It’s Only Search Engine Tricks That Need to Keep Changing When the Ranking Algorithms Change.” – Jill Whalen
  15. “[Content Marketing] Is a More Competitive Environment Certainly, but Those Who Have Real Empathy for Web Users and Influencers and Have the SEO Skills to Infuse Their Work with Great Keyword Targeting, Search Accessibility, Etc., Are Going to Have Ongoing Success.” – Rand Fishkin, Ceo/Cofounder, Moz
  16.  “The Best Place to Hide a Dead Body Is Page Two of Google.” – Unknown
  17. “Some say Google is God. Others say Google is Satan. But if they think Google is too powerful, remember that with search engines unlike other companies, all it takes is a single click to go to another search engine.” — Sergey Brin
  18. “Build relationships, not links.” – Scott Wyden Kivowitz
  19. “Google only loves you when everyone else loves you first.” –Wendy Piersall
  20. “Today it’s not about ‘get the traffic’ — it’s about ‘get the targeted and relevant traffic.” – Adam Audette
  21. “It’s much easier to double your business by doubling your conversion rate than by doubling your traffic.” – Jeff Eisenberg
  22. “On-page SEO is no longer satisfied by raw keyword use. Matching keywords to searcher INTENT is critical.” – Rand Fishkin
  23. “Don’t optimize for conversions, optimize for revenue.” – Neil Patel
  24. “SEO is like a resume, you polish it so you have your best foot forward.” – Matt Cutts
  25. “SEO is only not seen as rocket science by those who already know it” – Danny Sullivan
  26. “Content is the reason search began in the first place.” — Lee Odden
  27. “Good SEO work only gets better over time. It’s only search engine tricks that need to keep changing when the ranking algorithms change.” – Jill Whalen
  28. “SEO is no longer just a job title, it has become part of everyone’s job description” – Rand Fishkin
  29. “Think about what a user is going to type.” – Matt Cutts
  30. “The success of a page should be measured by one criteria: Does the visitor do what you want them to do?” – Aaron Wall
  31. “SEO will only get harder!” — Matt Cutts
  32. “The shift toward longtail keywords will be even more essential to SEO success in 2018. Why? Because of voice search.” — Jeff Keleher
  33. “Successful SEO is not about tricking Google. It’s about PARTNERING with Google to provide the best search results for Google’s users.” – Phil Frost
  34. “The objective is not to “make your links appear natural”; the objective is that your links are natural.” – Matt Cutts
  35. “Marketing has never been about keywords, it’s about people.” — Simon Penson
  36. “If you’re not meeting your visitors’ needs, it doesn’t matter how ‘optimized’ your site is.” – Stoney deGeyter
  37. “SEO is not SPAM.” – Matt Cutts
  38. “The reality is SEO can benefit from PR best practices and PR can benefit from SEO best practices.” – Dave Lloyd
  39. “No website can stand without a strong backbone. And that backbone is technical SEO.” — Neil Patel
  40. “SEO is a marketing function for sure, but it needs to be baked into a product, not slapped on like icing after the cake is baked.” — Duane Forrester
  41. “Content Marketing has become the catalyst that fuels search and social media activity.” – Jim Yu
  42. “Crawling is not a guarantee you’re indexed.” – Rand Fishkin
  43. “It is not the job of search engine optimization to make a pig fly. It is the job of the SEO to genetically re-engineer the Web site so that it becomes an eagle.” – Bruce Clay
  44. “The future of SEO is here: understanding and marketing to specific and defined audiences through search engines.” – Adam Audette
  45. “In 2004, good SEO made you remarkable on the web. In 2014, good SEO is a result of being remarkable on the web.” – Rand Fishkin
  46. “Integrating your search and social efforts brings better brand visibility and higher conversion rates.” – Jim Yu
  47. “The three essential elements of an effective SEO are effective communication, useful information and high-quality backlinks.” – SEO Refugee
  48. “It’s a good idea to understand how to work [Bing and Google] for maximum SEO and ranking benefit.” – Debra Mastaler
  49. “SEO is an ever changing world, what’s best now may not become the best tomorrow.” – Unknown
  50. “SEO’s are the new real estate developers. Our skillset gives us an amazing opportunity to develop an audience on the cheap.” – Brian Provost
  51. “The days of SEO being a game outsmarting algorithms are over. Today content strategy and valuable, sustainable strategies are essential, not just tricks and links.” – Adam Audette
  52. “This is the era of less is more with SEO.” – Adam Audette
  53. “White hat SEO is not about manually submitting and being squeaky clean. It’s not about wasting your time doing pointless bullshit in hopes you rank a year from now. It’s about crushing Google with extremely strategic links.” – Alex Becker
  54. “You can’t just place a few Buy buttons on your website and expect your visitors to buy.” – Neil Patel
  55. “SEO is a noun, verb and adjective.” — Todd Malicoat
  56. “Good SEO work only gets better over time. It’s only search engine tricks that need to keep changing when the ranking algorithms change.” – Jill Whalen (@jillwhalen), WhatDidYouDoWithJill.com
  57. “My rule of thumb is build a site for a user, not a spider.” – Dave Naylor (@DaveNaylor), Bronco.co.uk Managing Director
  58. “On a broad scale, I see SEO becoming a normalized marketing tactic, the same way TV, radio, and print are traditionally thought of as marketing tactics.” – Duane Forrester, Senior Product Manager, Bing
  59. “Google only loves you when everyone else loves you first.” – Wendy Piersall
  60. “Successful SEO is not about tricking Google. It’s about PARTNERING with Google to provide the best search results for Google’s users.” – Phil Frost, Main Street ROI
  61. “Today it’s not about ‘get the traffic’ — it’s about ‘get the targeted and relevant traffic.” – Adam Audette, Chief Knowledge Officer, RKG
  62. “It’s much easier to double your business by doubling your conversion rate than by doubling your traffic.” – Jeff Eisenberg
  63. [Content Marketing] a more competitive environment certainly, but those who have real empathy for web users and influencers AND have the SEO skills to infuse their work with great keyword targeting, search accessibility, etc., are going to have ongoing success. – Rand Fishkin
  64. Always seek for link opportunities and suitable linking targets; because once you’ve reached the top, your competitors will never stop in trying to outrank you – make this part of your campaign’s daily tasks. – Jason Acidre
  65. “As social media grows and matures, showing a return becomes critical.” – Heidi Cohen
  66. As you go about creating new customer engagement programs and direct marketing packages for your brand, look for opportunities to give rather than to get. Whoever makes the first kind gesture, as studies show, tends to gain the most. – Jeanette McMurtry
  67. Authenticity, honesty, and personal voice underlie much of what’s successful on the Web.- Rick Levine
  68. Before you create any more “great content,” figure out how you are going to market it first. – Joe Pulizzi
  69. Bring the best of your authentic self to every opportunity. – John Jantsch
  70. Build it, and the will come only works in the movies. Social Media is a built it, nurture it, engage them, and them may come & stay. – Seth Godin
  71. But let’s pretend there was a secret set of rules. Ten things that everyone said you absolutely HAD to do. Would you do them? Would you really? Would you voluntarily follow the exact same template that everyone else was using so that you had zero chance of standing out? If you would, you’re a moron. – Lisa Barone
  72. By creating and publishing remarkable content in the form that educates, informs, inspires and entertains, marketers can begin to build relationships with prospects early on in the buying cycle. – Jonathon Lister
  73. By listening, marketing will re-learn how to talk. – Doc Searls & David Weinberger
  74. Commit to a niche; try to stop being everything to everyone. – Andrew Davis
  75. Companies are rushing headlong into content today, and rightly so. It’s a battle to get noticed online amidst the noise and crowds. – Adam Audette
  76. Companies need to lighten up and take themselves less seriously. They need to get a sense of humor. – The Cluetrain Manifesto
  77. Content builds relationships. Relationships are built on trust. Trust drives revenue. – Andrew Davis
  78. Content comes in many forms; we tend to think of written content when the term is used, but the reality is, video and image content can be more useful when it comes to influencing search and social results. – Debra Mastaler
  79. Content is anything that adds value to the reader’s life. – Avinash Kaushik
  80. Content is ANYTHING that creates a compelling experience. But it’s so much more, because you quickly realize that you can’t really know which content types to create until you understand which content types people want. – Adam Audette
  81. Content is fire, social media is gasoline. – Jay Baer
  82. Content is King but engagement is Queen, and the lady rules the house! – Mari Smith
  83. Content is king, but marketing is queen, and runs the household. – Gary Vaynerchuk
  84. Content is not king, but a president elected by the votes of those whom it aims to rule. – Raheel Farooq
  85. Content is the key, because it’s how a website creates an online experience. – Adam Audette
  86. Content is the reason search began in the first place. – Lee Odden
  87. Content Marketing has become the catalyst that fuels search and social media activity. – Jim Yu
  88. Content marketing is a commitment, not a campaign. – Jon Buscall
  89. Content marketing is more than a buzzword. It is the hottest trend in marketing because it is the biggest gap between what buyers want and brands produce. – Michael Brenner
  90. Content marketing needs to be at the heart of your SEO efforts. It has always been that way, but is even more so now because Google is so much more effective at understanding the context of content and how it is shared, etc. – Chris Bennett
  91. Content: there is no easy button. – Scott Abel
  92. Crawling is not a guarantee you’re indexed. – Rand Fishkin
  93. Create something people want to share. – John Jantsch
  94. Do not address your readers as though they were gathered together in a stadium. When people read your copy, they are alone. Pretend you are writing to each of them a letter on behalf of your client. – David Ogilvy
  95. Don’t be afraid to get creative and experiment with your marketing. – Mike Volpe
  96. Don’t Build Links. Build Relationships. – Rand Fishkin
  97. Don’t say anything online that you wouldn’t want plastered on a billboard with your face (or logo) on it. – Erin Bury
  98. Effective questioning brings insight, which fuels curiosity, which cultivates wisdom. – Chip Bell
  99. Empower your readers with social sharing buttons. – Mike Stelzner
  100. Even the best SEOs are not magicians. They can’t simply place a site at the top of the engines when there are hundreds of thousands (if not millions) of others that offer basically the same thing, and provide basically the same information. If they could, you’d see a whole lot more millionaire SEOs. – Jill Whalen
  101. Every day I feel really great to work with the team I work with and the clients I work with; it’s like my job is just to match great clients with great people. – Wil Reynolds
  102. Everyone has their own code. Mine personally is started with – ‘their are no hats, only1 goals.’ – Todd Malicoat