“SEO Isn’t About Gaming the System Anymore; It’s About Learning How to Play by the Rules.” – Jordan Teicher
“If You’re Going to Post Content on Your Site Anyway, You Might as Well Take the Time to Make Sure Google Takes Notice of Your Effort.” – The Content Factory
“Good SEO Is Paying Attention to All the Details That Most Bloggers Ignore.” – Ryan Biddulph
“If You Don’t Know the User Intent Behind the Keywords You’re Optimizing for Then You’re Doing It Wrong. Also, If You Are Optimizing for Keywords vs the Needs of the User Then You’re Doing It Wrong.” – Jordan Kasteler
“This Is the Era of Less Is More with SEO.” – Adam Audette, Chief Knowledge Officer, Rkg
“Today It’s Not About ‘Get the Traffic’ — It’s About ‘Get the Targeted and Relevant Traffic.” – Adam Audette, Chief Knowledge Officer, Rkg
“If You’re Not Meeting Your Visitors’ Needs, It Doesn’t Matter How ‘Optimized’ Your Site Is.” – Stoney Degeyter
“My Rule of Thumb Is Build a Site for a User, Not a Spider.” – Dave Naylor, Bronco.Co.Uk Managing Director
“Good SEO Starts with the Ability to Implement It. You Can Have the Best Content and Technical Optimization, but If It Takes You One Year to Roll out Changes, the Battle Is Lost.” – Kevin Indig
“SEO Tips on 2006 is going against 2022 ruels, welcome to SEO world” – M. AlMatari
“Effective Search Engine Optimization Requires a Commitment, Not a Campaign.” – James Reynolds, SEO Sherpa
“It’s Much Easier to Double Your Business by Doubling Your Conversion Rate Than by Doubling Your Traffic.” – Jeff Eisenberg
“Content Is King, but Marketing Is Queen and Runs the Household.” – Gary Vaynerchuck
“Good SEO Work Only Gets Better over Time. It’s Only Search Engine Tricks That Need to Keep Changing When the Ranking Algorithms Change.” – Jill Whalen
“[Content Marketing] Is a More Competitive Environment Certainly, but Those Who Have Real Empathy for Web Users and Influencers and Have the SEO Skills to Infuse Their Work with Great Keyword Targeting, Search Accessibility, Etc., Are Going to Have Ongoing Success.” – Rand Fishkin, Ceo/Cofounder, Moz
“The Best Place to Hide a Dead Body Is Page Two of Google.” – Unknown
“Some say Google is God. Others say Google is Satan. But if they think Google is too powerful, remember that with search engines unlike other companies, all it takes is a single click to go to another search engine.” — Sergey Brin
“Build relationships, not links.” – Scott Wyden Kivowitz
“Google only loves you when everyone else loves you first.” –Wendy Piersall
“Today it’s not about ‘get the traffic’ — it’s about ‘get the targeted and relevant traffic.” – Adam Audette
“It’s much easier to double your business by doubling your conversion rate than by doubling your traffic.” – Jeff Eisenberg
“On-page SEO is no longer satisfied by raw keyword use. Matching keywords to searcher INTENT is critical.” – Rand Fishkin
“Don’t optimize for conversions, optimize for revenue.” – Neil Patel
“SEO is like a resume, you polish it so you have your best foot forward.” – Matt Cutts
“SEO is only not seen as rocket science by those who already know it” – Danny Sullivan
“Content is the reason search began in the first place.” — Lee Odden
“Good SEO work only gets better over time. It’s only search engine tricks that need to keep changing when the ranking algorithms change.” – Jill Whalen
“SEO is no longer just a job title, it has become part of everyone’s job description” – Rand Fishkin
“Think about what a user is going to type.” – Matt Cutts
“The success of a page should be measured by one criteria: Does the visitor do what you want them to do?” – Aaron Wall
“SEO will only get harder!” — Matt Cutts
“The shift toward longtail keywords will be even more essential to SEO success in 2018. Why? Because of voice search.” — Jeff Keleher
“Successful SEO is not about tricking Google. It’s about PARTNERING with Google to provide the best search results for Google’s users.” – Phil Frost
“The objective is not to “make your links appear natural”; the objective is that your links are natural.” – Matt Cutts
“Marketing has never been about keywords, it’s about people.” — Simon Penson
“If you’re not meeting your visitors’ needs, it doesn’t matter how ‘optimized’ your site is.” – Stoney deGeyter
“SEO is not SPAM.” – Matt Cutts
“The reality is SEO can benefit from PR best practices and PR can benefit from SEO best practices.” – Dave Lloyd
“No website can stand without a strong backbone. And that backbone is technical SEO.” — Neil Patel
“SEO is a marketing function for sure, but it needs to be baked into a product, not slapped on like icing after the cake is baked.” — Duane Forrester
“Content Marketing has become the catalyst that fuels search and social media activity.” – Jim Yu
“Crawling is not a guarantee you’re indexed.” – Rand Fishkin
“It is not the job of search engine optimization to make a pig fly. It is the job of the SEO to genetically re-engineer the Web site so that it becomes an eagle.” – Bruce Clay
“The future of SEO is here: understanding and marketing to specific and defined audiences through search engines.” – Adam Audette
“In 2004, good SEO made you remarkable on the web. In 2014, good SEO is a result of being remarkable on the web.” – Rand Fishkin
“Integrating your search and social efforts brings better brand visibility and higher conversion rates.” – Jim Yu
“The three essential elements of an effective SEO are effective communication, useful information and high-quality backlinks.” – SEO Refugee
“It’s a good idea to understand how to work [Bing and Google] for maximum SEO and ranking benefit.” – Debra Mastaler
“SEO is an ever changing world, what’s best now may not become the best tomorrow.” – Unknown
“SEO’s are the new real estate developers. Our skillset gives us an amazing opportunity to develop an audience on the cheap.” – Brian Provost
“The days of SEO being a game outsmarting algorithms are over. Today content strategy and valuable, sustainable strategies are essential, not just tricks and links.” – Adam Audette
“This is the era of less is more with SEO.” – Adam Audette
“White hat SEO is not about manually submitting and being squeaky clean. It’s not about wasting your time doing pointless bullshit in hopes you rank a year from now. It’s about crushing Google with extremely strategic links.” – Alex Becker
“You can’t just place a few Buy buttons on your website and expect your visitors to buy.” – Neil Patel
“SEO is a noun, verb and adjective.” — Todd Malicoat
“Good SEO work only gets better over time. It’s only search engine tricks that need to keep changing when the ranking algorithms change.” – Jill Whalen (@jillwhalen), WhatDidYouDoWithJill.com
“My rule of thumb is build a site for a user, not a spider.” – Dave Naylor (@DaveNaylor), Bronco.co.uk Managing Director
“On a broad scale, I see SEO becoming a normalized marketing tactic, the same way TV, radio, and print are traditionally thought of as marketing tactics.” – Duane Forrester, Senior Product Manager, Bing
“Google only loves you when everyone else loves you first.” – Wendy Piersall
“Successful SEO is not about tricking Google. It’s about PARTNERING with Google to provide the best search results for Google’s users.” – Phil Frost, Main Street ROI
“Today it’s not about ‘get the traffic’ — it’s about ‘get the targeted and relevant traffic.” – Adam Audette, Chief Knowledge Officer, RKG
“It’s much easier to double your business by doubling your conversion rate than by doubling your traffic.” – Jeff Eisenberg
[Content Marketing] a more competitive environment certainly, but those who have real empathy for web users and influencers AND have the SEO skills to infuse their work with great keyword targeting, search accessibility, etc., are going to have ongoing success. – Rand Fishkin
Always seek for link opportunities and suitable linking targets; because once you’ve reached the top, your competitors will never stop in trying to outrank you – make this part of your campaign’s daily tasks. – Jason Acidre
“As social media grows and matures, showing a return becomes critical.” – Heidi Cohen
As you go about creating new customer engagement programs and direct marketing packages for your brand, look for opportunities to give rather than to get. Whoever makes the first kind gesture, as studies show, tends to gain the most. – Jeanette McMurtry
Authenticity, honesty, and personal voice underlie much of what’s successful on the Web.- Rick Levine
Before you create any more “great content,” figure out how you are going to market it first. – Joe Pulizzi
Bring the best of your authentic self to every opportunity. – John Jantsch
Build it, and the will come only works in the movies. Social Media is a built it, nurture it, engage them, and them may come & stay. – Seth Godin
But let’s pretend there was a secret set of rules. Ten things that everyone said you absolutely HAD to do. Would you do them? Would you really? Would you voluntarily follow the exact same template that everyone else was using so that you had zero chance of standing out? If you would, you’re a moron. – Lisa Barone
By creating and publishing remarkable content in the form that educates, informs, inspires and entertains, marketers can begin to build relationships with prospects early on in the buying cycle. – Jonathon Lister
By listening, marketing will re-learn how to talk. – Doc Searls & David Weinberger
Commit to a niche; try to stop being everything to everyone. – Andrew Davis
Companies are rushing headlong into content today, and rightly so. It’s a battle to get noticed online amidst the noise and crowds. – Adam Audette
Companies need to lighten up and take themselves less seriously. They need to get a sense of humor. – The Cluetrain Manifesto
Content builds relationships. Relationships are built on trust. Trust drives revenue. – Andrew Davis
Content comes in many forms; we tend to think of written content when the term is used, but the reality is, video and image content can be more useful when it comes to influencing search and social results. – Debra Mastaler
Content is anything that adds value to the reader’s life. – Avinash Kaushik
Content is ANYTHING that creates a compelling experience. But it’s so much more, because you quickly realize that you can’t really know which content types to create until you understand which content types people want. – Adam Audette
Content is fire, social media is gasoline. – Jay Baer
Content is King but engagement is Queen, and the lady rules the house! – Mari Smith
Content is king, but marketing is queen, and runs the household. – Gary Vaynerchuk
Content is not king, but a president elected by the votes of those whom it aims to rule. – Raheel Farooq
Content is the key, because it’s how a website creates an online experience. – Adam Audette
Content is the reason search began in the first place. – Lee Odden
Content Marketing has become the catalyst that fuels search and social media activity. – Jim Yu
Content marketing is a commitment, not a campaign. – Jon Buscall
Content marketing is more than a buzzword. It is the hottest trend in marketing because it is the biggest gap between what buyers want and brands produce. – Michael Brenner
Content marketing needs to be at the heart of your SEO efforts. It has always been that way, but is even more so now because Google is so much more effective at understanding the context of content and how it is shared, etc. – Chris Bennett
Content: there is no easy button. – Scott Abel
Crawling is not a guarantee you’re indexed. – Rand Fishkin
Create something people want to share. – John Jantsch
Do not address your readers as though they were gathered together in a stadium. When people read your copy, they are alone. Pretend you are writing to each of them a letter on behalf of your client. – David Ogilvy
Don’t be afraid to get creative and experiment with your marketing. – Mike Volpe
Don’t say anything online that you wouldn’t want plastered on a billboard with your face (or logo) on it. – Erin Bury
Effective questioning brings insight, which fuels curiosity, which cultivates wisdom. – Chip Bell
Empower your readers with social sharing buttons. – Mike Stelzner
Even the best SEOs are not magicians. They can’t simply place a site at the top of the engines when there are hundreds of thousands (if not millions) of others that offer basically the same thing, and provide basically the same information. If they could, you’d see a whole lot more millionaire SEOs. – Jill Whalen
Every day I feel really great to work with the team I work with and the clients I work with; it’s like my job is just to match great clients with great people. – Wil Reynolds
Everyone has their own code. Mine personally is started with – ‘their are no hats, only1 goals.’ – Todd Malicoat
