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]]>As part of its ongoing efforts to expand into e-commerce, Twitter has announced a new partnership with Shopify .
The deal sees Twitter launch a sales channel app that is made available to all Shopify merchants in the US through its App Store.
The app allows merchants to join Twitter’s Shopping Manager , the social media company’s dashboard where sellers can access product listing tools and enable other accounts’ shopping features.
The news comes on the heels of recent launches of shopping-related features from the social media company, including Product Drops, and its previous launches for mobile storefronts and direct shopping.
Meanwhile, Shopify says requests through partner integrations, such as Twitter, quadrupled in the first quarter of 2022.
Merchants can use the new Sales Channel app to link their Twitter account to their Shopify account. Next comes setup via Twitter’s Shopping Manager and other free tools designed for professionals.
This includes the platform’s launch of a new feature called Location Spotlight, which allows local businesses in the US, Canada, UK and Australia to view information, such as street address, contact information and business hours, directly through the account.
Currently, merchants can enable either Twitter Stores, Shop Spotlight, or Location Spotlight. But the company is working to give merchants the option to enable more than one of these features at the same time.
After connecting accounts via Shopify and Twitter, merchants can use the new app to sync product listings with Twitter. This saves time and effort. As your Shopify list changes, it syncs with the Twitter Shopping Manager.
The sales channel makes it easy to meet customers wherever they are. While automatic synchronization helps save a lot of time. The sales channel makes it possible to connect the two platforms to sell products and interact with customers easily.
When inventory is synced, merchants can use Stories and Shop Spotlight features to help customers discover products on the social platform and make purchases.
These transactions are made via the merchant’s website. Twitter says its stores and Shop Spotlight are now out of beta testing and available to all US merchants.
“Reaching potential customers where they are is critical to the success of Shopify merchants,” Shopify said. Twitter is where conversations happen, and the relationship between conversations and commerce is vital. Launching the sales channel allows merchants to seamlessly bring commerce into the conversations they have across the platform.
The platform sees the potential to bring more e-commerce brands to it, as these same companies make up a large part of the advertiser base across the platform.
As the company explained last year, it aims to help people buy things through it as this also helps advertisers find their customers and continue to have those relationships.
In contrast to Meta’s e-commerce efforts, where many in-app shopping transactions are done using the Meta Pay payment system, the micro-blogging platform directs users’ clicks to brands’ websites.
However, Meta has a more sophisticated e-commerce strategy, giving stores a dedicated tab in the Instagram app. Twitter Stores aren’t focused in this way, as they are on the platform’s accounts for individual businesses.
The company highlighted the potential of e-commerce when it noted that there will be 6.5 billion tweets referring to businesses across its platform in 2021.
Its users have conversations about brands and products. As a result, allowing these customers to complete the transaction via Twitter is the logical next step.
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]]>The post Shopify adds more than 100 new features to its platform appeared first on B6G.NET| for all information technology.
]]>The platform is revealing the full list of new features as part of a new biannual product sprint the company is launching called Shopify Editions.
Shopify has previously built products in social commerce, partnering with Google, and cryptocurrency. But Shopify Editions has the advantage of compiling several developments in one big go, and it’s a sign of how the brand itself is expanding.
We highlight some of the more notable developments below:
The primary use case for Shopify has been consistent in direct-to-consumer sales – retailers selling to the masses. This is now changing with a framework for retailers selling to businesses. This service is intended for companies engaged in wholesale trade. Retailers with a consumer audience often sell primarily to businesses. Those who do not sell B2B service can increase their sales by doing so.
Commercial customers usually buy in a different style than consumers. They require different types of payment methods and also have different types of tax needs. The new framework makes it easier for these retailers to automate some of that and potentially increase B2B service revenue in the process.
NFT activity and ratings have declined in recent months. But Shopify provides the feature to all customers who may decide that they want to enter the NFT domain. The platform states that crypto-trading uses NFT, although it is not clear if the platform will enhance its creation and management. She points out that crypto-commerce is a way to reward true fans and VIPs by giving NFT holders exclusive access to products, privileges and experiences by connecting cryptocurrency wallets to Shopify online stores.
The platform said merchants are able to activate crypto-trading experiences online, on mobile and through retail. It also builds ways to use NFT from a single store, retailer, or store brand powered by Shopify.
The platform is becoming more active in physical sales and many merchants are working across both. In the latest move to increase transactions, the platform offers the ability for people to tap to pay via Shopify-supported transactions on an iPhone. The basic idea is that the platform uses Apple’s payment features to make it easier for merchants to enable personal payments using an iPhone.
The platform has partnered with Google to make products sold via Shopify-supported sites discoverable in Google searches. When customers search for a specific product, it is possible to see if it is available for pickup locally at a physical store. This is if the product is associated with a brand or retailer supported by Shopify.
The platform is building technologies to address the growing interest among some e-commerce retailers that separate the front-end from the back-end functionality, where they can customize more features for how the site works and looks. Missions are a way for slightly larger retailers to build more dynamic options. It also represents the company’s framework for this type of e-commerce in order to provide the technical features to populate those dedicated websites.
Shopify aims to create more options to prevent larger customers from migrating to platforms that cater to companies that feel their growth has outpaced Shopify.
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