LinkedIn expands live audio events as it tries to attract more creators

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Over the past year, more than 10 million people have activated LinkedIn ‘s Creator Mode .

The setup, which was launched last fall, gives users access to content creation and live broadcasting tools including LinkedIn Live and newsletters.

Today, LinkedIn is expanding its creative tool offering with first-time introduction of audio events and profile improvements, making the professional networking platform pivotal to the creators’ economy.

LinkedIn expands audio events for all users

After six months of beta testing, LinkedIn Voice Events gives users the ability to schedule and host discussions, interviews, and other conversations — not unlike apps and tools like Clubhouse and Twitter Spaces.

Later this month, users will also be able to add a hyperlink to the top of their profiles, create a shareable following link for promotional use on other platforms, automatically gain followers from incoming connection requests, and an enhanced discovery experience across LinkedIn home feeds and via search .

“Since Creator Mode first launched last March, we have been excited to see the rapid adoption of the Creator Toolkit – everything from newsletters to audio events to enhanced analytics,” said Keren Baruch, Head of Product for LinkedIn Creator Strategy. , for Fast. “What’s even more exciting to watch is how content creators are leveraging different content tools to tell their stories in their own unique ways to spark member engagement.”

In addition to these new creator tools and products, users may see their homepage feed evolve as the LinkedIn team continues to focus on event discovery, notifications, and scheduling—through improved RSVP tools, the ability to add LinkedIn events to personal calendars, and easier—to find browsable event lists. .

In line with the boom in the global creator economy—Linktree with links within the profile estimates there are 200 million monetized digital content creators worldwide— LinkedIn reports that its users are increasingly self-identifying as content creators.

In December 2021, more than 144,000 LinkedIn members included the word “creator” in their job titles – a 48 percent increase over the pre-pandemic period of 2019.

The job market has responded similarly — in the first four months of 2022, LinkedIn saw more than 65,000 job postings with the word “creator” in the title, three times the number of creator job postings during the same period in 2021.

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