The feature is an update to the “Custom Stories” feature in the app, which allows users to create a story and add friends to view and contribute to it.
And with the new Shared Stories feature, users who are added to a group can also add their friends to make it easier for an entire soccer team, camp team, or group of co-workers to have fun, Snapchat says.
You can start a shared story by going to your profile, then clicking on the new story option and then selecting “Shared Story”.
As with all Stories sent via Snapchat, Snaps sent to a shared Story are automatically deleted after 24 hours.
However, unlike regular friends’ stories and groups, there is no chat component for shared stories.
Snapchat says the content is moderated using a suite of automatic language detection and community review tools.
In addition, the app informs users if they have joined a shared story with someone who has been blocked. The platform says this allows users to control who they share content with through the app.
Snapchat wants to make it easier to share memories
Today, we’re introducing Shared Stories, a new way for our users to build a community around the content they love to capture. We hope to help our users turn shared moments into shared memories.
The rollout of the new feature comes a few weeks after the Snap Partner Summit. The company announced several new features.
The company introduced a new feature called Director Mode. This feature aims to provide easier access to Snapchat’s original creative tools for posting video across its platform. Including the short video feature known as Spotlight.
The company has also announced a number of new initiatives focused on using augmented reality technology to help with online shopping.
Notably, the company is introducing a new in-app destination called Dress Up. Dress Up features augmented reality outfits and virtual sizing experiences. Snap also revealed a new drone called Pixy.
The launch also comes as the company’s CEO, Evan Spiegel, wrote in an internal memo that the company is missing its revenue targets for the quarter and is also slowing hiring.
Although Snap continues to grow year on year, Spiegel says the company is growing more slowly than expected due to the general economic environment.