Samsung Electronics launches YouMake campaign to cause personalization and connectivity opportunities into the everyday lives of its customers


Samsung Electronics Co., Ltd. has unveiled a new crusade, #YouMake, to supply a global marketing platform that enables consumers to obtain devices in designs that suit their needs.

The project was first announced at the Consumer Electronics Show earlier this year, with the ambitious goal of enabling users around the world to express their evolving lifestyles and put them into their devices. The crusade expands Samsung’s bespoke vision beyond domestic appliances, bringing more life to smartphones and large screens. The #YouMake platform provides a better way to personalize and connect through the control provided by Samsung’s SmartThings IoT solutions.

To launch this campaign, Samsung launched the #YouMake page on its website, offering a range of products that can be customized to suit users’ style, space and daily routine. The list of relevant products includes various smartphones, TVs, refrigerators and even wearables, such as the Galaxy Z Flip3 Bespoke Edition, Galaxy Watch4 Bespoke Edition, Bespoke Refrigerator, The Frame, The Freestyle and Samsung Smart Monitor M8. The site also offers exclusive colors for the M8 smart screen and Galaxy S22. Users can design each product to suit their unique taste through the site, where they can save or purchase their last designs.

“At Samsung, we are working towards a future where technology is seamless and the user is the focus,” said Jong Hee Han, Vice Chairman and CEO, Head of Device Experience at Samsung, in his keynote speech at CES. It is a future that brings connected experiences and people together, to deliver new value in our lives and society and we believe that everyone should be able to customize their devices, and that advanced technologies are more connected and easy to use.”

The #YouMade crusade will be launched in eight countries by May before being rolled out to other countries during the second half of this year. As part of the same campaign, Samsung plans to provide continual services and benefits through virtual experiences and events that allow customers to participate using the best Metaverse platforms.

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About Samsung Electronics Co., Ltd.

Samsung is an inspiring global leader shaping the future through innovative ideas and technologies. The company is redefining the worlds of TVs, smartphones, wearables, tablets, digital domestic appliances, network systems, memory chips, foundries, LSE and LED lighting solutions.

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