It is tempting for any website to turn into a permanent profit-making machine, but before you start working, investing in a website, or working for a website, you should ask some important questions:
1- What is the revenue per visit (RPV? For every thousand visitors, how much does the site earn? Provided from sales (e-commerce) or from the displayed ads?
2- What is the cost of getting one visit? Does the site use public relations, advertising, or commission contracts to receive traffic?
3- Existing visitors can lead new visitors through words of compliment and Synonym of mouth for their networks and circles of influence. How many new visitors can each visitor bring? (Hint, it’s less than 1, because whether it’s more than 1, everyone on the planet will soon be your visitor.) This number rarely settles.
4- What is the cost of each visitor? Does the site require adding customer service, servers, or other extra costs?
5- Are there members or are they only visitors? There is a big difference between passing visit and registered users. Do these members pay any fees? Do they visit often? Will they lose anything provided they change the site?
6- What is the content on your site and how does it change? The only component that can be built and measured online is still a content issue? Content is the privilege to publish messages that are personal, fast, predictable, and relevant to the people who request them.
Do some math on successful companies online and compare them to companies that are struggling for survival around these 6 metrics that will help you understand the differences
For example, if the revenue from each visit is less than the cost of getting a visitor, you are in trouble. And whether the site depends on something like a fashion or temporary incident and does not build a follower visitor base, you are in trouble too
The good news is that any of these metrics can change if you make necessary adjustments to the constitution of your profit model for your website and business on the Internet.
The ideal constitution for a project would be a platform, not a place for transit. That is, to be a platform for people to move to and become members and hesitate when thinking about abandoning it, they share content all the time, tell their friends, the rate of return from each visitor increases while the cost of acquisition decreases and the inclusion of all these members, and this is Facebook!
The real question is: Are you on the correct track?
