Netflix co-CEO Ted Sarandos said that the low-cost plan with ads won’t provide subscribers with all the content that is now available to subscribers, but he said it will provide most of the content, adding that Netflix is now negotiating with the producers to allow more content to be available, and he does not believe that the content that is available to subscribers. It will not be a physical obstacle to launching this plan with ads.
Netflix chief financial officer Spencer Newman said that the company can now launch its plan with a cheaper subscription with ads displayed today, but the company hopes to clear the additional rights to provide as much content as possible to subscribers, after the company recently confirmed that Microsoft had chosen an advertising partner in launching its subscription plan with ads. After many years of refusing to rely on advertising.
NETFLIX has announced the first loss of subscribers during the first quarter of the current year 2022
And NETFLIX had announced the first loss of subscribers in more than a decade during the first quarter of the current year 2022, a loss that continued during the second quarter, as the company lost about 970,000 subscribers during the period between the end of March to the end of June 2022, although it is the largest loss For subscribers in the history of Netflix, which is more than 25 years, but it is much less than its expectations for the second quarter, during which it said that it expects to lose 2 million subscribers, which represents a message of reassurance to investors, especially with the company’s expectations of adding 1 million new subscribers during the third quarter of 2022. .
And Netflix revenue increased by 9 percent year-on-year from $7.3 billion in 2021 to $7.97 billion during the second quarter of 2022, as Netflix pointed to a Nielsen study that found that Netflix’s share of TV viewing rose to an all-time high. At 7.7% in June 2022, compared to 6.6% last June.
Netflix faces major challenges regarding the quality of the content it produces, despite the recent success of some of its television works, such as Things and the most-watched Squid Game series in its history, and Ozark, which won nominations for this year’s Emmy Awards 2022, where it is outperformed by the competition HBO. In producing more distinguished and award-winning TV shows, it is also facing competition recently in content quality with IlTV Plus, Hulu and others.